{"id":35398,"date":"2025-04-30T11:41:55","date_gmt":"2025-04-30T18:41:55","guid":{"rendered":"https:\/\/efaxunifiedstg.wpengine.com\/?p=35398"},"modified":"2025-07-15T07:21:51","modified_gmt":"2025-07-15T14:21:51","slug":"insights-from-athena-health","status":"publish","type":"post","link":"https:\/\/www.efax.com\/blog\/insights-from-athena-health","title":{"rendered":"Insights from athenahealth: Enhancing Healthcare Communication with Integrated Cloud Fax Capabilities"},"content":{"rendered":"\n<p>Even as patient records have been digitized and communication systems have evolved, the healthcare industry still depends on fax to send and receive vital information. Recent data suggests <a href=\"https:\/\/resources.consensus.com\/consensus-resources\/overcoming-healthcares-digital-divide-with-digital-fax\" target=\"_blank\" rel=\"noreferrer noopener\">46% of healthcare facilities still rely on paper fax<\/a> to exchange information with other providers in the absence of an EHR, according to a survey facilitated by CHIME and sponsored by Consensus Cloud Solutions. About 30% rely on digital cloud fax.&nbsp;<\/p>\n\n\n\n<style type=\"text\/css\">.blockquote__quote--no-quotes::before,.blockquote__quote--no-quotes::after {display:none;}<\/style>\n\n\n\n<div class=\"blockquote py-4 rounded box-shadow px-3 my-4 mx-md-5\">\n<q class=\"blockquote__quote remove-pseudo__classes\">&#8220;The reason why [fax is so prevalent] is because there are so many entities in the healthcare ecosystem, and they all have different preferences,\u201d explained Mohana Nagda, Corporate Strategy Manager at <a href=\"https:\/\/www.athenahealth.com\/\">athenahealth<\/a>, a leading provider of network-enabled software and services for healthcare practices nationwide. \u201cNothing is really centralized, so [fax has] been the trusted and reliable method of communication in healthcare.\u201d<\/q>\n<\/div>\n\n\n\n<p>From referral orders to prior authorizations to medical record requests and other information, Nagda and her team see all kinds of critical clinical data being faxed by the 160,000+ clinicians on the athenaOne\u00ae network. But traditional fax brings administrative challenges that can impede the flow of data, interrupting the exchange of information and the delivery of care.&nbsp;By integrating digital cloud fax directly within the athenaOne EHR, athenahealth helped customers streamline their communication workflows to strengthen continuity of care, revenue and referrals. Nagda explained the impact of eFax Corporate<sup>\u00ae<\/sup> by Consensus Cloud Solutions during a recent <a href=\"https:\/\/vimeo.com\/1071544777?share=copy\" target=\"_blank\" rel=\"noreferrer noopener\">fireside chat at HIMSS 2025<\/a> with Fred Goldstein, PopHealth Week Radio Podcast Host.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facing fax challenges<\/strong><\/h2>\n\n\n\n<p>Traditional fax communications can slow down small clinics and large health systems alike.<\/p>\n\n\n\n<p>\u201cThe biggest challenge is that it\u2019s a manual effort,\u201d Nagda said. \u201cA lot of these practices that we work with have to manage a lot of the faxes themselves, so medical staff are trying to upload the faxes, process the documentation, and manually enter a lot of the information. It leads to human error.\u201d&nbsp;<\/p>\n\n\n\n<p>This cumbersome, time-consuming process takes clinical staff away from patients and increases inefficiencies that significantly impact care. To relieve providers of this administrative burden, athenahealth created a Document Services team to take over fax workflows, allowing clinicians to focus on managing care. Although customers loved the service, it suffered from some unanticipated technical limitations.<\/p>\n\n\n\n<p>At first, athenahealth established toll-free numbers where customers could forward their existing fax lines. The Document Services team would receive the faxes and process the documents on behalf of the customer, then attach the data to the appropriate patient record. Although athenahealth was shouldering the burden, the process of forwarding faxes across telecommunication (telco) providers led to resolution loss, dropped calls, and other technical glitches. Customers and athenaheath staff were constantly having to troubleshoot and retry sending these faxes, while the customer\u2019s partners and providers were frustrated their faxes weren\u2019t getting through.<\/p>\n\n\n\n<p>To streamline the workflow, athenahealth turned to eFax Corporate. \u201cAny opportunity to automate the process and make sure that we eliminate human error and increase accuracy, especially in the medical industry, is [critical],\u201d Nagda said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elevating fax efficiency<\/strong><\/h2>\n\n\n\n<p>At that point, athenahealth was already leveraging eFax Corporate as its internal fax provider through \u201ca tried and trusted partnership,\u201d Nagda said. \u201cWe love the team at Consensus, so we said, \u2018Why don\u2019t we extend this to our customers? Why can\u2019t our customers benefit from Consensus\u2019 capabilities?\u2019\u201d&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.efax.com\/partners\/athenahealth\" target=\"_blank\" rel=\"noreferrer noopener\">Integrating eFax Corporate directly into athenahealth\u2019s athenaOne<sup>\u00ae<\/sup> software<\/a> instantly solved the Doc Services team\u2019s fax forwarding problems, enabling customers to streamline communications while improving documentation quality.<\/p>\n\n\n\n<p>Through this integration, athenaOne users can port their local fax number directly to eFax Corporate. From there, Consensus automatically digitizes each document and attaches it to the matching patient record in the EHR. The difference is faxes are no longer being call-forwarded, it\u2019s a direct digital path from eFax into athenaOne. \u201cI call this the \u2018email moment\u2019 for faxing, because it allows faxes to be digital,\u201d Nagda says. \u201cIt\u2019s faster, it\u2019s more reliable, it\u2019s more accurate\u2014and obviously, those all translate to significant outcomes.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"blockquote py-4 rounded box-shadow px-3 my-4 mx-md-5\">\n<q class=\"blockquote__quote\">Customers have been thrilled with the integration, which athenahealth and Consensus launched in October 2024. \u201cThe most common feedback has been, \u2018Wow. It just works,\u2019\u201d Nagda said. \u201cAnd obviously, there\u2019s a cost savings associated with it as well. Previously, customers had to contract with a telco vendor, and Consensus\u2019 rates are definitely a lot more competitive.\u201d<\/q>\n<\/div>\n\n\n\n<p>Typically, eliminating legacy telco costs generates a return on investment of up to 80%, based on the average POTS (plain old telephone service) line cost between $60 to $80. Plus, eFax efficiencies reduce the labor expenses associated with manually processing traditional faxes, enhancing productivity by reallocating staff time to focus on patient care.&nbsp;<\/p>\n\n\n\n<p>\u201cAnything we can do to improve the lives of our customers and providers\u2014and make sure they have less costs and their time is more focused on the work that they\u2019re supposed to be doing, which is seeing patients and delivering healthcare\u2014is our end goal,\u201d Nagda said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advancing the future of fax<\/strong><\/h2>\n\n\n\n<p>For healthcare providers, payers, and other stakeholders exchanging critical patient information every day, fax is here to stay\u2014and now, thanks to the cloud, it\u2019s enjoying a sleek upgrade from the stodgy machines of decades past.&nbsp;<\/p>\n\n\n\n<p>As a HIPAA compliant and HITRUST certified solution, eFax Corporate adds an extra layer of security and reliability to athenahealth customers\u2019 communications\u2014providing a digitized, centralized document workflow that scales effortlessly from small clinics to large health systems, and any size operation in between.&nbsp;<\/p>\n\n\n\n<p>Considering these benefits, the healthcare industry can\u2019t afford to abandon fax as a streamlined solution to exchange data between disparate systems.&nbsp;<\/p>\n\n\n\n<div class=\"blockquote py-4 rounded box-shadow px-3 my-4 mx-md-5\">\n<q class=\"blockquote__quote\">\u201cIt\u2019s just critical that we have the information in the right people\u2019s hands, whether that\u2019s payers or providers or the patients,\u201d Nagda says. \u201cFaxing is a crucial technology still today. We\u2019re working slowly to move toward interoperability, but it\u2019s not going to happen overnight, so our work with Consensus is a massive boost in that direction.\u201d<\/q>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Even as patient records have been digitized and communication systems have evolved, the healthcare industry still depends on fax to send and receive vital information. Recent data suggests 46% of healthcare facilities still rely on paper fax to exchange information with other providers in the absence of an EHR, according to a survey facilitated by&#8230;<\/p>\n","protected":false},"author":31,"featured_media":35392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,305],"tags":[],"class_list":["post-35398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-and-interoperability","category-partners-and-integrations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights from athenahealth: Enhancing Healthcare Communication with Integrated Cloud Fax Capabilities - eFax<\/title>\n<meta name=\"description\" content=\"Learn how athenahealth integrated cloud fax capabilities with Consensus Cloud Solutions&#039; eFax Corporate\u00ae to streamline healthcare communication, improve efficiency, and reduce costs for providers, addressing the persistent reliance on fax in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights from athenahealth: Enhancing Healthcare Communication with Integrated Cloud Fax Capabilities - eFax\" \/>\n<meta property=\"og:description\" content=\"Learn how athenahealth integrated cloud fax capabilities with Consensus Cloud Solutions&#039; eFax Corporate\u00ae to streamline healthcare communication, improve efficiency, and reduce costs for providers, addressing the persistent reliance on fax in the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\" \/>\n<meta property=\"og:site_name\" content=\"eFax\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/efaxonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T18:41:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T14:21:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.efax.com\/wp-content\/uploads\/2025\/04\/blog-pano-athena-healthcare.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1176\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Doug Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@efax\" \/>\n<meta name=\"twitter:site\" content=\"@efax\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\"},\"author\":{\"name\":\"Doug Taylor\",\"@id\":\"https:\/\/www.efax.com\/#\/schema\/person\/cb36e3ef8869795a7168bde6631812a3\"},\"headline\":\"Insights from athenahealth: Enhancing Healthcare Communication with Integrated Cloud Fax Capabilities\",\"datePublished\":\"2025-04-30T18:41:55+00:00\",\"dateModified\":\"2025-07-15T14:21:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\"},\"wordCount\":1001,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.efax.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.efax.com\/wp-content\/uploads\/2025\/04\/blog-pano-athena-healthcare.jpg\",\"articleSection\":[\"Healthcare &amp; Interoperability\",\"Partners &amp; Integrations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.efax.com\/blog\/insights-from-athena-health#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\",\"url\":\"https:\/\/www.efax.com\/blog\/insights-from-athena-health\",\"name\":\"Insights from athenahealth: Enhancing Healthcare Communication with Integrated Cloud Fax Capabilities - 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